Sexy Hair is bringing an innovative mobile shopping technology to Cosmopolitan magazine. When the May issue hits newsstands April 14th, readers will be able to instantly purchase Sexy Hair’s Big Sexy Hair Spray & Play hairspray in seconds, just by scanning the brand’s ad.

The innovative shopping technology is powered by the mobile platform PowaTag, demonstrated in this video. Sexy Hair is the first beauty brand to utilize the company’s technology in this way.

Jennifer Weiderman, VP of Marketing and Education for Sexy Hair, commented, “Advertising in the top fashion and beauty magazines has always been a guaranteed way to reach our target audience, but this new technology takes this to the next level. She continued, “Print ads have traditionally centered on piquing the reader’s interest and building towards a future purchase later on – the potential reach is huge, but the actual sales conversion is out of our hands. Our partnership with PowaTag removes the uncertainty by enabling anyone who sees the ad to instantly complete the purchase as soon as the impulse strikes. Sexy Hair strives to be on the forefront of innovation and the possibilities here are endless, so this partnership was the ideal match.”

Jill Pauley, Director of Ecommerce at Sexy Hair, added: “Sexy Hair is in good company with several other professional beauty brands who have partnered with Powatag, but Sexy Hair will be the first to execute in consumer print advertising. We’re excited to see how it performs.”

Cosmopolitan’s readers have to download the free PowaTag app, then they can scan Sexy Hair’s ad to shop at any time, which, says Dan Wagner, CEO and Founder of Powa Technologies, “transforms their previously passive ads into an interactive virtual store.” He adds, “We are establishing a new form of commerce that will turn the advertising world on its head.”